Grindelwald during the winter is flooded with skiiers. This town became a tourist destination from the end of the 18th century, attracting mostly the English who wanted to climb the peaks. Winter tourism flourished once the roads and trains were able to rech the area by the end of the 19th century, which was followed by the cable cars up the mountains.
The town has the typical alpine charm with shops although I wasn't interested in buying anything. There are 2 major cable cars offering exquisite views that stop here - one up to First, and the other up to the more famous Jungfraujoch.